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CostKing (a trademark of EZCost Wholesale Private Limited) is an innovative online retail wholesale store that strives to bring the greatest value to the Indian consumer through merchandise quality, merchandise selection, merchandise pricing, and customer service. This ground-breaking concept offers consumer goods in bulk volumes with wholesale pricing through tiered club memberships. Overtime, CostKing will be offering its own line of “CostKing Wholesale” branded goods that offer exceptional value and quality to its Members. The enterprise was founded in July 2016, with retail sales commencing in February 2017.


CostKing is committed to bringing the best retail experience to its customers, employees, communities, and shareholders by offering the highest quality products, most competitive prices, and best-in-class customer service to improve the Indian lifestyle.


CostKing’s mission is to be the number one Indian retail provider who provides the greatest quality products at the least possible cost to improve our Member’s retail experience and lifestyle. CostKing’s team is committed to delivering world-class value to its customers, employees and shareholders.

Business Model

CostKing’s goal is to become the number one choice for consumers by providing more than current retailers when it comes to what matters. Consumers are looking for quality, service, price, guarantee, and selection, and that’s what CostKing provides through its innovative value proposition.


CostKing sells only high quality branded products. Our suppliers are held to a high standard and must stand behind the quality of their products. If a product or brand has failed to satisfy our quality requirements, the supplier or brand will be banned from CostKing listings.


CostKing sells products at prices below that of its competitors. CostKing is able to offer lower prices through the execution of multiple core strategies, including: innovative supplier agreements, direct procurement from producers and manufacturers, fewer middlemen, a lean supply chain, a highly productive workforce, limited advertising, and energy efficient facilities.

Product Guarantee

The CostKing customer always comes first. If for any reason a customer is not completely satisfied with a purchase from CostKing, they may return that item with their receipt to our warehouse (either they can return through return mail or in-person) and receive a 100% refund for the amount paid. Full refunds are provided for all unopened, non-perishable products. Refunds for perishable and open box products will be provided at CostKing's sole discretion.

Membership Guarantee

If for any reason a customer is not completely satisfied with their Membership, they may request a full refund of their Membership fee for the amount they paid for the Membership. Full refund is provided based on effective membership usage in first 30 days; thereafter refunds are based on Membership activities and duration at the sole discretion of CostKing.


CostKing stocks the most relevant consumer brands and products, bar none. Many of our products are the staple products for any given home, however CostKing strives to bring value and elevate our customer’s lifestyle.


CostKing will provide an unmatched customer experience, starting with premium customer service and product handling. Customer concerns will be addressed by management within 24 - 72 hours of receiving a customer’s complaint, with immediate response for issues of significance.

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